You wouldn’t walk blindly into the woods and expect success…
Why take that approach with your brand?
The outdoor industry is constantly changing, and if you’re not scouting ahead, you’re already behind.
SCOUT exists to help you find the fresh signs, signals and behaviors that tell you where to head next.
PAYING ATTENTION PAYS OFF.
Avoid campaigns that miss the mark.
Get early notice on shifts in culture and behavior.
Stop launching products nobody asked for.
Move with purpose instead of chasing last season.
SIGNS & SIGNALS
Sometimes you need to know what’s happening across the ridge, down the valley, and around the next river bend.
TREND REPORTS
Regular check-ins on where participation, buying behavior, and cultural momentum are heading so you can see the shift as it happens.
CASE STUDIES
Deep dives into specific brand challenges and outcomes, tracing how decisions were made and what lessons can be applied to the rest of the industry.
BRAND TEARDOWNS
Straightforward looks at marketing in the wild. Ads, creative, and campaigns pulled apart to show what worked, what didn’t, and what you can learn from.
FIELD UPDATES
Quick, in-season updates from our panel. Harvest reports, gear chatter, and other small signs that tell you how things are going out in the field.