WE HELP OUTDOOR BRANDS GET BETTER ANSWERS.
A consumer research panel built by and for the outdoor industry.
The SCOUT platform is built around real outdoorsmen with tags in their pockets and honest opinions you won’t find anywhere else.
Hunters. Anglers. Guides. Gearheads. Traditionalists & newcomers. All in one place. All ready to tell you what matters.
(But only if you’re ready to hear it.)
HOW IS AI IMPACTING THE OUTDOOR INDUSTRY?
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DO CONSUMERS EVEN KNOW WE EXIST?
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WHY ARE OUR SALES SLOWING?
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WHAT'S OUR NEXT PRODUCT INNOVATION?
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HOW IS AI IMPACTING THE OUTDOOR INDUSTRY? 〰️ DO CONSUMERS EVEN KNOW WE EXIST? 〰️ WHY ARE OUR SALES SLOWING? 〰️ WHAT'S OUR NEXT PRODUCT INNOVATION? 〰️
NOT ALL RESEARCH IS CREATED EQUAL.
Most research firms will tell you what people say they do. We care about what they actually do.
Our insights come from the people who live and breathe the outdoors, not just check a box in a survey.
Buying Behavior & Purchase Journeys
What’s stopping them? What’s driving them?Understanding why your customer buys (or doesn’t) is where most questions begin.
Where are customers getting caught up?
What triggers their initial interest?
How long is their decision cycle?
Do they prefer buying direct or through a retailer?
Where are customers researching before they buy?
Brand Perception & Sentiment
How do people actually talk about you when you’re not in the room? You may not love the answers you get back, but this is your true reputation in the wild.
How do consumers describe our brand?
Are we seen as authentic, premium, or cheap?
What’s keeping someone loyal to our brand?
Are we trustworthy? Relevant? Forgotten?
What other brands are in the same conversation?
Product & Creative Feedback
Real feedback from real consumers. No more guesswork. No more assumptions. Just the truth about what works and what doesn’t.
What features go unused or unnoticed?
Are there common product issues or frustrations?
Does our ad or creative actually resonate?
Do people recognize our visual brand identity?
What kind of content drives interest in our brand?
LET’S GET STARTED.
No pressure. No pitch deck.
When you’re ready to get better answers, fill out the form to continue the conversation.