OUTDOOR CULTURE MADE
VISIBLE.
A cultural insights panel built by and for the outdoor industry.
Time spent outdoors doesn’t hold the same weight when viewed as trends on a chart.
The SCOUT platform turns stories, opinions and informal field data into tangible and shareable insights. A place where anyone looking to understand the future of the outdoors can hear it straight from the source.
HOW IS AI IMPACTING THE OUTDOOR INDUSTRY?
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DO CONSUMERS EVEN KNOW WE EXIST?
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WHY ARE OUR SALES SLOWING?
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DOES SOCIAL MEDIA HELP OR HURT YOUR EXPERIENCE?
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HOW IS AI IMPACTING THE OUTDOOR INDUSTRY? 〰️ DO CONSUMERS EVEN KNOW WE EXIST? 〰️ WHY ARE OUR SALES SLOWING? 〰️ DOES SOCIAL MEDIA HELP OR HURT YOUR EXPERIENCE? 〰️
NOT ALL INSIGHTS ARE CREATED EQUAL.
Most consumer research firms collect opinions.
We collect truths.
We’re not interested in surface-level surveys from influencers and coupon-chasers. Our mission at SCOUT is to make outdoor culture visible, trackable, and understood.
CATEGORY & CULTURAL SHIFTS
The outdoors never stand still. Seasons shift, generations change, and new tools reshape old traditions. SCOUT tracks these shifts in real time.
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Which outdoor traditions from past generations are you holding onto, and which do you feel are starting to fade away?
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How have tools like trail cams, mapping apps, or e-bikes changed the way you hunt or fish?
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Do you feel like your ability to access the outdoors has gotten better or worse in recent years?
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How has social media shaped the way people present and experience the outdoors?
UPDATES FROM THE FIELD
Real-time reports from sources across the country. Season progress, migration patterns, herd health, and stories straight from the blind or stream.
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Have you tagged your target buck?
How many days have you spent in the field?
What is your outlook for the rest of the season? -
Have you noticed signs of EHD, CWD, or other disease locally?
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Are you seeing early, late, or normal waterfowl migrations this year?
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Updates from state agencies that might impact your outdoor experience.
CONSUMER BEHAVIOR & JOURNEYS
How outdoorsmen discover, evaluate, and buy gear. From first spark of interest to final purchase, see the paths that guide decisions.
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How often do you stick with familiar brands vs. trying new ones?
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Where do you usually hear about new outdoor products or brands?
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Do you buy mostly from local shops, big-box stores, or direct online?
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When buying gear, what matters most—cost, durability, or results?
LET’S GET STARTED.
No pressure. No pitch deck.
When you’re ready to get better answers, fill out the form to continue the conversation.